About Us

When you call Advance Optical, an actual person answers the phone. We may greet you by name before you even identify yourself. And we will probably ask about how your weekend was or how your child likes school.  Because that’s just a part of who we are here at Advance. People matter to us. We value that your patients trust you with their visual needs and we take that charge very seriously. We care that your patient lost her specs and needs them to see her granddaughter in her school play. We will go the extra mile to ensure that she can see her best on that special day.

Our goals remain:

  • To supply you with quality eyewear and produce it in a timely manner
  • To provide helpful customer service and communication
  • To take pride in each and every pair of glasses we fabricate
  • To listen to you and educate ourselves to your needs
  • To continually upgrade our systems and quality
  • To constantly improve and be the best we can

Our History
Founded by family in 1922 as a supply house to the optical industry, Advance Optical has grown and evolved just as the family has grown and expanded over the years. Throughout the moves, the new product launches, the growth of technology and the integration into the Essilor Partner Lab network, the dedication to serving our customers has never wavered..and for that we are very proud. Click to read more on our history

New Products

  • Crizal Kids UV

    Crizal For Kids Now Fits More Children! The Crizal for Kids product line offers two great options: Crizal Kids UV and Crizal Prevencia Kids. The...

  • C2 Goggle Unleashed

    Hilco is pleased to launch the new C2 Unleashed Rx Sports Goggle Collection. The same wider field of vision now with a wider range of styles! Fea...

  • News & Events

  • VSP Transitions Satisfaction Guarantee

    From July 1, 2015 to June 30, 2016, VSP patients selecting any of the Transitions family of products -including Transitions Signature VII, Transi...

  • Sunglass Selfie Contest

    Congratulations to the winners of our Sunglass Staff Selfies contest! "Over the Barrel" from Reed Eye Associates in Batavia, NY is the grand priz...