Contact Us

We are open Monday-Friday 8:00-5:30 and can be reached at:

Toll Free: 800-462-6723
Toll Free: 800-828-6331
Local: 585-427-0800
Fax: 585-272-1602

Our address is:

Advance Optical
37 Goodway Drive
Rochester, NY 14618


New Products

  • New Progressive Identifier Available

    The Progressive Identifier Book, 2015/16 edition, is now available! The latest edition of this highly-sought after resource for labs and their cu...

  • KBCO Polarized Mirrors

    All the benefits and none of the hassle--ready to use Single Vision Semi-Finished Polycarbonate Mirror Polarized Lenses! Available in four colors...

  • News & Events

  • VSP Transitions Satisfaction Guarantee

    From July 1, 2015 to June 30, 2016, VSP patients selecting any of the Transitions family of products -including Transitions Signature VII, Transi...

  • Sunglass Selfie Contest

    Congratulations to the winners of our Sunglass Staff Selfies contest! "Over the Barrel" from Reed Eye Associates in Batavia, NY is the grand priz...